Digital advertising on 50" screens. Deployment of screens at the 50 largest IDF bases (air, sea and land forces from Dan to Eilat). Super effective exposure of over 350,000 soldiers / regular personnel / reservists / civilians, IDF employees and their families. The screens are installed at strategic points - the checkout line area in the store space, entrance, exit and seating areas. Tens of thousands of views per day for the video.
